Scope of work:
Design and implement a logo and branding system for a precision metal fabrication and erector company. Along with traditional business card and letterhead applications, the logo would also be applied to fleet of vehicles and on-site signage, i.e., banners.
The logo design used components that reflected “precision” in the form of traditional technical drafting elements. The font used in the focal “A” was intentionally chosen for its similarities to steel “I-beams” often used by the client. This was further accentuated on the clients business cards by using metallic foil stamping. Vehicle graphics were both direct-applied vinyl and removable magnetic option for site flexibility. Banners were reinforced, heavy-weight vinyl. 4-color printing allowed us to incorporate a drop shadow to the logo adding an additional dimensional effect to the piece.