Scope of work:
Design and produce exterior transit signage for commuter buses in the San Francisco Bay Area. Intent was to raise brand (logo) awareness.
A few key details steered our design and production approach on this project. The first was that the buses with the advertisements we produced would be driving during early morning and evening commute hours. Since we wanted to draw attention to the AVCOM logo, we decided to replace the red logo elements with reflective red vinyl. Given the time of day that the buses would be traveling in traffic, we knew that the reflective vinyl would catch the lighting of surrounding cars and really make them “pop”! The final result was exactly as planned.