Scope of work:
Design a series of impactful cover images for direct mail newspaper advertisements.
We wanted to create impactful (WOW) images that expressed the feeling of “LARGE” to reflect Bauhaus’ bulk purchasing power, impressively wide selection and generally large warehouse stores. We did this through Photoshop manipulation of stock photography as seen in “the helicopter delivery advertisement”. The final ads were extremely well received and one Photoshopped image of a female worker holding a stack of soil bags was reused in several consecutive years.