Scope of work:
Create a bi-lingual (English & Swedish) marketing piece for client’s business workshop. The piece was geared towards attracting business professionals and yet needed to reflect Mr. Di Leva’s unique characteristics and brand. His iconic “butterfly” was to be incorporated into the design.
We decided to use a clean, structured layout for the piece that would focus on Mr. DiLeva’s wonderful picture and logo with support colors and imagery. Without sacrificing a feeling of professionalism, we were able to convey a feeling of warmth through color, a light san-serif font and simple structure. Mr. DiLeva was very pleased with the resulting marketing piece.