Scope of work:
Design a clothing logo with clear Hawaiian symbology and cultural feel. One required element was the “kukui nut plant/leaf”.
After researching imagery for the kukui nut tree and creating a line art illustration, we began testing a type faces that worked well with the image. Earth tones were chosen for the color palette so as not to compete with its use on photographic imagery. The logo is being incorporated into all social media platforms for Hailama Designs.