Scope of work:
Design a secondary club logo for use on promotional apparel, marketing campaigns and social media channels.
Due to existing contractual limitations attached to the club’s main logo, we developed a secondary logo for use on promotional apparel and marketing. The color scheme echoed the existing palette. We wanted a clean, contemporary look that was different from what we’d seen. The design elements were simple, symbolic and clear. The final design was used for a line of apparel, including: T-shirts, hoodies, knitted headwear and scarves.